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The Orion

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Chico State's independent student newspaper

The Orion

McDonald’s offers new breakfast hours— all the time

McD-web.jpg
Illustration by Trevor Moore Photo credit: Trevor Moore

Come Oct. 6, McDonald’s customers will no longer be limited to purchasing hot cakes before 10:30 a.m. It is every fast food breakfast lover’s dream.

From McGriddles to hash browns, McDonald’s knows how to do breakfast the right way. For years I have waited for McDonald’s to extend its breakfast hours. I never understood why it limited breakfast-serving times when other fast food restaurants, like Jack In The Box, offer breakfast all day.

I always saw that as a loss to McDonald’s because I truly believe that selling breakfast all day will help improve sales (not to mention give it some positive PR compared to the usually negative news that brings the name “McDonald’s” into headlines).

Now Chico State students, along with college students all across the country, don’t have to settle for other fast food restaurant breakfasts. We can now enjoy some nice, hot hash browns and sausage McMuffins from McDonald’s when we wake up at 2 p.m. with a nasty hangover.

Usually I’m stuck having to resort to the incredibly slow and horrible service at the Jack In The Box downtown to get some fast food breakfast after a long night. So it serves as a relief when I say that McDonald’s is finally on board with the idea of serving breakfast all day.

Mike Andres, McDonald’s president, was right when he said that this sales move was the consumers’ idea, consumers like myself have waited for this change for years.

So why would McDonald’s wait so long to do the one sales pitch most consumers wanted? It makes no sense to see this change so late in the game. But, at least I’m alive to even see this change.

Even though it may cost money to add more breakfast equipment to restaurants, I have faith that McDonald’s can manage cooking breakfast and dinner at the same time.

Not to mention how many more people will now be lining up at McDonald’s to get their breakfast at whatever time they want.

So come October I’ll be eating McGriddles at whatever time of day I want. And that makes me one happy McDonald’s customer.

Kristina Martinez can be reached at [email protected] or @kristinacsuc on Twitter.

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