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Sierra Nevada’s “Beer Camp” is re-imagined

Pink+headphones+played+music+directly+to+dancing+campers+Saturday+at+Beer+Camp%2C+allowing+a+dance+party+without+the+music+overpowering+the+other+activities+Photo+credit%3A+Josh+Cozine
Pink headphones played music directly to dancing campers Saturday at Beer Camp, allowing a dance party without the music overpowering the other activities Photo credit: Josh Cozine

Pink headphones played music directly to dancing campers Saturday at Beer Camp, allowing a dance party without the music overpowering the other activities Photo credit: Josh Cozine

Pink headphones played music directly to dancing campers Saturday at Beer Camp, allowing a dance party without the music overpowering the other activities Photo credit: Josh Cozine

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Zip lines, rock walls, bike dirt-tracks, and even human versions of Hungry, Hungry, Hippos and foosball, were just a few of the activities campers joined in on Saturday, at Sierra Nevada’ Brewery’s first “Beer Camp” event of its type.

Tickets sold-out to 4,000 people, nearly all of whom showed up at some point between the noon to 8 p.m. duration, according to Dave Hermann, media manager for Sierra Nevada. He said they are referring to the event as an “epic adult day camp.”

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The ropes course at Beer Camp, where campers walked from wooden beams an planks suspended in air by ropes, Campers used climbing equipment to ensure their safety. Photo credit: Josh Cozine

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The ropes course at Beer Camp Saturday stayed busy the entire day, as campers traversed the course. Photo credit: Josh Cozine

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A zip-line sent campers screaming down over the dirt bike-track Saturday at Beer Camp. Photo credit: Josh Cozine

Tickets, priced at $30, came with access to all the activities and included one free beer. Food trucks were also available for hungry campers at an additional charge.

Other activities included a dance booth where campers put on pink earphones, all linked-up to limit noise pollution, as well as a constantly-crowded for some reason game where people hit nails into logs.

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A dancer at the entrance to Beer Camp Saturday, later on the dancer also performed fire-eating tricks Photo credit: Josh Cozine

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A fire-eater near the entrance to Beer Camp, Saturday Photo credit: Josh Cozine

Safety was also a key concern at Beer Camp. Water stations were available at several locations, as well as “zero-waste” stations, where event staff constantly gathered recyclable and compostable materials for removal and proper sorting. A first-aid station was also available with a nearby ambulance on-call.

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One of the rock walls. Beer Camp had 3 different walls open all day Saturday for campers to climb, or even race each other up to ring the bell at the top. Photo credit: Josh Cozine

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Campers played large games of "human Foosball" Saturday at Beer Camp. Campers could only move slightly side-to-side and had to try to get the ball into the other teams goal. Photo credit: Josh Cozine

Event staff also swarmed the exits, making sure overly-inebriated campers caught a taxi, Uber or Lyft home, or caught shuttles running throughout the day to downtown Chico or the nearby fairgrounds.

Josh Cozine can be reached at [email protected] or @joshcozine on Twitter.

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Sierra Nevada’s “Beer Camp” is re-imagined