Heineken caught for illegal marketing
February 18, 2017
The Department of Alcoholic Beverage Control has reached a settlement with Heineken after the recent illegal marketing scheme. The campaign directed consumers to a separate site to obtain a coupon code, after registering on a Heineken website. If customers followed instructions, they were prompted ...
Is beer the new coffee?
November 14, 2016
Coffee shops will forever be a hub for the astute student to find a quiet place to hit the books; cafes will always offer a vacant table for an aspiring writer to rethink a plot twist over a bear claw; and now, a new spot to get a nice buzz on before the afternoon lecture. In recent years, beer and...
Mood of the night
October 4, 2015
Although science has proven it false that different types of alcohol actually affect you in different ways, we all have the stories and nights to show that we do indeed feel different effects-- even if it just is our mind playing tricks on us. Drinking certain types of alcohol can greatly change the course of a person’s n...
Guide to pairing cheese with wine, beer and cider
October 1, 2015
While drinking in college is somewhat of a right of passage, alcohol doesn’t have to be all about the body shots, cheap beer and hot mess hangovers. One way to ease yourself into a more sophisticated drinking lifestyle is by hosting a cheese and wine, or cheese and beer, party. While there are techni...
Sierra Nevada tumbler cookies
September 16, 2015
As we transition to (hopefully) cooler weather, dig our flannels out from the back of our closets and prepare ourselves for the onslaught of pumpkin spice everything, let's not forget to celebrate the reappearance of Sierra Nevada's fall beers. Seriously, Chico's beloved brewery deserves more credit for ...
The Sierra Nevada experience
September 15, 2015
Whenever someone asks me what my favorite restaurant in Chico is, my automatic response is always Sierra Nevada. Sierra Nevada will be celebrating its 35th anniversary this November. It’s known for being one of the most important regional breweries and was named No. 2 in the Top 50 U.S. Craft Brewing Co...
Local finds success with unique brewery
September 1, 2015
The bottle was plain: a broad root beer-colored glass clothed in a simple purple label. The first sip: pleasing and rustic, evoking images of backyard weddings and renaissance fairs. Carbonation swells and conquers the taste buds before the first sip can pass the uvula.Jim Eckert, owner of the local brewing company, Eckert Malting & Brewing Company is one of the onl...
Boobs: No man’s trash, every man’s treasure
May 11, 2015
Surrendering to peer pressure, cheating on assignments and skipping class to sleep in – students battle with morals every day. In such scenarios, the virtue in question is unmistakable and the choice to be good or bad is made knowingly. It is the less significant, less predicable tests of cha...
Purposeful pursuit of happiness
March 26, 2014
Among the unalienable rights mentioned in the Declaration of Independence, the pursuit of happiness always stuck in my mind like a song I couldn’t shake. Although the political context in which the declaration was written was much different than the world I live in now, the phrase implies happin...
